Fox & Wit has a bit of an odd beginning. In 2011 I made wedding invitations for one of my best friends and had hundreds of leftover envelopes and sheets of card stock. I opened an etsy shop to sell handmade cards as a way to declutter my home of the leftover stock. Somehow over time I found myself really loving designing greeting cards. What started off as an endeavor to clear out clutter has had the opposite effect. My inventory has expanded 10 fold and has taken over an entire room dedicated as my studio space.
In 2017 I introduced a line of monthly booki-ish boxes that incorporated my signature stationery products meshed with book merch products known as the book-tionery boxes
In 2018, I realized that I will forever have a love for stationery but my heart was no longer in designing and producing them. Instead, I've decided to combined my other two loves: books and music.
So now I run a book and merch box business, which includes curated book playlists.
While Fox & Wit's branding has changed over the years, the one thing that will never change are sustainability and authenticity. I will always honor where my passions lead me. Sometimes that means shifting my product offerings because I believe change, while scary, is the only way to stay authentic to both myself and my buyers. If my heart is no longer in something, buyers will immediately recognize this.
Fox & Wit has been and will always be committed to sustainability and protecting the environment. This means absolutely everything in the shop is recycled or re-used in a meaningful way. I try and produce as little waste as humanly possible when operating a business.
This also means many of our merchandise products honor environmentally sustainable living with a stylish bookish twist.
Mary Nguyen is the founder and creative director of Fox & Wit. She hand letters and illustrates in her home studio in Houston, TX. She's a teller of bad jokes and ridiculous sarcasm. She never leaves the house without a camera and book in hand. Music, especially on vinyls, and the mountains are her two favorite things.
Kaitlyn Nichol is the co-creative director for Fox & Wit. She lives in Ontario Canada with her husband and daughter. Most of her work is mixed media based including acrylic paint, watercolours, pen, and pencil crayon. She draws most of her inspiration from nature, books and music.
She illustrates the monthly spoiler preview cards for the boxes and the bookish incense labels.